About the Market
The Case for Mobile Marketing
The mobile phone has become a ubiquitous presence in modern society, and mobile marketing is quickly becoming the biggest boom area for marketing communications.
The Facts:
- In the UK alone there are 44.5 million active mobile phones.
- 85.6% of mobile phone users sent text messages in February 2007.
- 29.6% of Mobile phone users sent multimedia messages in February 2007.
- More than 80% of mobile phones are capable of receiving multimedia messages and this number is growing daily!
- More than 10 billion mobile messages are sent each month and that number grows by 250% each year!
- Multimedia messages have a pick-up rate of 62% and a response rate of over 50% while traditional marketing activities are lucky to generate a response rate of 5%.
- By 2011 around 20% of the marketing spend of major organisations will be spent on advertising direct to mobile phone.
These simple facts illustrate an obvious point: mobile phones have become an intrinsic part of daily life and offer forward thinking businesses an unparalleled opportunity to reach an ever increasing market.
By using MAVcast as your route to that growing and uniquely receptive market, you gain complete control over your mobile marketing strategy and will feel the many benefits of direct communication with your customers.
About MAVcast
MAVcast sits at the cutting edge of mobile marketing communication and offers your business immediate and interactive communication with your customers.
MAVcast can be accessed from any broadband computer on the planet. That means that no matter where you are, you will always have access to your mobile campaigns and your customers.
The user friendly interface has been designed to enable simple navigation and operation. Generating multimedia campaigns, corporate communications or simple text message is now simple, efficient and open to all.
Put simply: even the biggest technophobe can create a considered and professional mobile advert and broadcast it to an audience of thousands in less than 60 seconds!
Lead Acquisition and Customer Relationships
When you create a MAVcast account you gain access to our unique 81011 short code. This allows you to generate lead acquisition campaigns. Put simply people, can text your company name to 81011 and their number will be stored in your own unique customer database. MAVcast will also group all the numbers and information you receive into your desired format. This will help to ensure that you can target each number with the appropriate campaigns and offers.
The initial aim of any type of marketing is to encourage people to do something, whether that’s buying a product, calling a number or visiting a website…
Mavcast allows you to direct access to the most receptive markets on the planet.